| CPC H04L 67/55 (2022.05) [H04L 51/02 (2013.01); H04L 51/04 (2013.01); H04L 51/18 (2013.01); H04L 51/224 (2022.05); H04L 67/10 (2013.01); H04L 67/104 (2013.01); H04L 67/564 (2022.05); H04L 67/568 (2022.05); H04W 4/14 (2013.01)] | 20 Claims |

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1. A system comprising:
a software platform configured to receive, from an originator, content of a payload, a deferral rule, and one or more target application life cycle events targeted by the originator, the deferral rule identifying a timing of transmission of the payload based on recipients of the content; and
a notification server in communication with the software platform, the notification server comprising memory and one or more processors, the memory storing executable instructions, wherein the instructions, when executed by the one or more processors, cause the one or more processors to:
identify a plurality of devices that are associated with an application program that is installed in each of the plurality of devices;
receive, from one of the plurality of devices, information associated with the application program installed in the one of the plurality of devices, the information comprising data of one of more occurred application life cycle events associated with the application occurred at the device;
filter the recipients of the content based on the one or more target application life cycle events; and
transmit, responsive to the deferral rule, the payload to the one of the plurality of devices, wherein the payload is to be executed by the application program to display the content in the application program.
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