| CPC G06T 19/006 (2013.01) [G06F 9/451 (2018.02); G06T 1/0021 (2013.01); G06V 10/44 (2022.01); G06Q 30/015 (2023.01); G06Q 30/0267 (2013.01); G06Q 30/0268 (2013.01); G06Q 30/0601 (2013.01); G06T 11/00 (2013.01); G06V 20/20 (2022.01); G09F 9/30 (2013.01)] | 15 Claims |

|
1. A method for managing an augmented reality interface related to a content provided by a digital signage, the method comprising the steps of:
acquiring a picture photographed by a device in relation to a content provided by a digital signage;
estimating identification information on the content with reference to a comparison target content related to the content and included in a content pool, and causing an augmented reality interface corresponding to the content to be displayed together with the photographed picture, on the basis of the identification information on the content; and
in response to identification information on the digital signage being estimated with reference to the photographed picture, deriving performance information on the content and performance information on the digital signage on the basis of the identification information on the content and the identification information on the digital signage,
wherein the identification information on the digital signage is estimated with reference to an identification marker included in the photographed picture, and
wherein the performance information on the content is derived on the basis of a number of users who view or photograph the content, and the performance information on the digital signage is derived on the basis of a number of users who utilize the digital signage.
|