identifying components of an image design that specifies how the components are combined to generate an image;

for one or more of the identified components, generating a plurality of variations of the component using one from a plurality of generative artificial intelligence (GAI) models;

detecting a request for the image, the request comprising user attributes;

for one or more of the identified components, selecting a respective variation from the plurality of variations based on the user attributes;

creating a response image, in response to the request, utilizing the image design and the one or more selected variations; and

causing presentation of the response image on a computer user interface.