| CPC G06Q 30/0613 (2013.01) [H04L 67/306 (2013.01); H04L 67/52 (2022.05); H04W 4/02 (2013.01); H04W 4/06 (2013.01); H04W 4/80 (2018.02)] | 15 Claims |

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1. A computer-implemented method of interfacing with an in-store server located within a brick-and-mortar property, wherein the in-store server interfaces with a computing machine located within the brick-and-mortar property that executes a customer information application, the method comprising:
with an electronic device, detecting a hardware transmitter via a signal including an identification of the hardware transmitter;
receiving, at a backend server from the electronic device via a network connection, (i) an identification of a customer, and (ii) the identification of the hardware transmitter, the electronic device sending the identification of the customer and the identification of the hardware transmitter in response to detecting the hardware transmitter;
accessing, by the backend server from a database using the identification of the customer, information associated with the customer;
determining, by the backend server, that the hardware transmitter corresponds to a particular section of the brick-and-mortar property;
in response to the determination that the hardware transmitter corresponds to the particular section of the brick-and-mortar property, accessing, by the backend server, a purchase history for the customer for the particular section; and
transmitting, via the network connection, the information associated with the customer to the in-store server, the in-store server transmitting, to the computing machine within the brick-and-mortar property, (i) the information associated with the customer, and (ii) a request to initiate the customer information application on the computing machine to cause the computing machine to (i) initiate the customer information application, and (ii) simultaneously display: (a) the information associated with the customer (b) the purchase history for the customer in the particular section, and (c) an option to display more information.
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