US 12,217,283 B2
Cross-merchant promotions
Zachary Brock, San Francisco, CA (US); John Ryan Crepezzi, San Francisco, CA (US); and Bruce Bell, New York, NY (US)
Assigned to Block, Inc., Oakland, CA (US)
Filed by Block, Inc., Oakland, CA (US)
Filed on Apr. 28, 2023, as Appl. No. 18/309,332.
Application 18/309,332 is a continuation of application No. 16/888,642, filed on May 29, 2020, granted, now 11,640,624.
Application 16/888,642 is a continuation of application No. 14/482,948, filed on Sep. 10, 2014, granted, now 10,949,888, issued on Mar. 16, 2021.
Prior Publication US 2023/0259978 A1, Aug. 17, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0207 (2023.01); G06Q 30/0214 (2023.01); G06Q 30/0238 (2023.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0268 (2013.01) [G06Q 30/0214 (2013.01); G06Q 30/0224 (2013.01); G06Q 30/0238 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0259 (2013.01); G06Q 30/0271 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A system comprising:
one or more processors; and
one or more non-transitory computer-readable media storing instructions executable by the one or more processors, wherein the instructions program the one or more processors to perform operations comprising:
based at least in part on first transaction data associated with transactions of a plurality of merchants, identifying, by a payment service, a first merchant and a second merchant of the plurality of merchants as complementary merchants;
generating, by the payment service, a recommendation for the first merchant and the second merchant to participate in at least one cross-merchant promotion;
receiving, by the payment service, an indication that the first merchant and the second merchant intend to participate in the at least one cross-merchant promotion;
receiving, by the payment service, second transaction data associated with a second transaction associated with the first merchant, wherein the second transaction data includes a payment card number of a payment card offered for payment in the second transaction;
based at least in part on the payment card number, determining to apply the at least one cross-merchant promotion to the second transaction based on a transaction history of a customer associated with the payment card number;
processing a payment associated with the second transaction, wherein the payment is based at least in part on the at least one cross-merchant promotion; and
apportioning, by the payment service, the payment between the first merchant and the second merchant according to an agreement between the first merchant and the second merchant.