US 12,217,273 B2
Discovering relevant concept and context for content node
Behnam Attaran Rezaei, Santa Clara, CA (US); Riccardo Boscolo, Culver City, CA (US); and Vwani P. Roychowdhury, Los Angeles, CA (US)
Assigned to Netseer, Inc., Little Rock, AR (US)
Filed by Netseer, Inc., Santa Clara, CA (US)
Filed on Oct. 18, 2022, as Appl. No. 17/968,750.
Application 17/968,750 is a continuation of application No. 16/545,689, filed on Aug. 20, 2019, granted, now 11,475,465, issued on Oct. 18, 2022.
Application 16/545,689 is a continuation of application No. 12/436,748, filed on May 6, 2009, granted, now 10,387,892, issued on Aug. 20, 2019.
Claims priority of provisional application 61/050,958, filed on May 6, 2008.
Prior Publication US 2023/0043911 A1, Feb. 9, 2023
Int. Cl. G06Q 30/02 (2023.01); G06F 16/953 (2019.01); G06F 40/279 (2020.01); G06Q 10/10 (2023.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/02 (2013.01) [G06F 16/953 (2019.01); G06F 40/279 (2020.01); G06Q 10/10 (2013.01); G06Q 30/0257 (2013.01)] 12 Claims
OG exemplary drawing
 
1. A method comprising:
extracting a set of concepts from a first web page;
expanding the set of extracted concepts by identifying neighbor concepts related to the context of the extracted concepts in at least one web page other than the first web page;
generating a concept map for the first web page comprising the expanded set of extracted concepts as nodes in the concept map and links between the nodes in the concept map indicating relationships among the expanded set of extracted concepts;
receiving a set of ad concepts for an advertisement;
expanding the set of ad concepts by identifying neighbor concepts in at least one web page that are related to the context of the ad concepts;
receiving a request from a web browser of a user device for the first web page;
determining that at least one concept of the set of expanded ad concepts corresponds to at least one concept of the expanded set of extracted concepts of the first web page; and
in response, displaying the advertisement proximate the first webpage.