| CPC G06Q 20/123 (2013.01) [G06Q 20/202 (2013.01); G06Q 20/401 (2013.01); G06Q 30/0641 (2013.01); G06Q 30/0643 (2013.01); H04N 21/47815 (2013.01); H04N 21/4788 (2013.01)] | 29 Claims |

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1. A system for delivering online content comprising:
a server, the server comprising an embeddable application, wherein the embeddable application is communicatively coupled to at least one of a database or a payment processing service; and
a publisher platform communicatively coupled to the server, the publisher platform comprising an application, wherein the application comprises a reference to the server, wherein the reference is configured to resolve to the server to provide the publisher platform access to the embeddable application,
wherein the embeddable application is configured to deliver a graphical user interface and multi-media content from the server to the publisher platform for viewing on a device communicatively coupled to the publisher platform, and
wherein the embeddable application is configured to render the multi-media content within the graphical user interface, wherein product(s) or service(s) associated with or featured in the multi-media content are capable of being purchased by a user of the device without redirection and within the graphical user interface where the multi-media content is rendered, wherein the product(s) or the service(s) associated with or featured in the multi-media content are capable of being purchased by the user of the device at the same time the multi-media content is rendered, and wherein the product(s) or the service(s) associated with or featured in the multi-media content are capable of being purchased by the user of the device without obstruction of the multi-media content.
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