| CPC A63F 13/5372 (2014.09) [A63F 13/60 (2014.09); A63F 13/63 (2014.09); A63F 13/67 (2014.09); A63F 2300/6009 (2013.01)] | 18 Claims |

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1. A method comprising:
causing display on an operator device of a generator interface for generation of custom game content for a computer-implemented game, the generator interface providing a subset selection mechanism configured to permit operator selection of a particular subset of a global set of players of the game;
via the subset selection mechanism of the generator interface, receiving operator input indicating a selected subset of players;
generating a representative player model for the selected subset of players, the representative player model comprising a multi-dimensional vector having a respective numerical dimension value for each of a predefined set of dimensions indicating different respective aspects of player behavior; and
using a content generator comprising one or more computer processor devices configured therefor, causing automated generation by the content generator of custom game content for the selected subset of players based at least in part on the representative player model, the custom game content thus being automatically customized for the selected subset of players.
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