US 11,887,370 B2
Identification and tracking of internet memes
Jeffrey Harris, Edmonton (CA); Daniel McEleney, San Francisco, CA (US); Harrison John Dodini, Fairfield, CA (US); and Ernestine Fu, Northridge, CA (US)
Assigned to Snap Inc., Santa Monica, CA (US)
Filed by Snap Inc., Santa Monica, CA (US)
Filed on Feb. 14, 2022, as Appl. No. 17/650,931.
Application 17/650,931 is a continuation of application No. 16/799,641, filed on Feb. 24, 2020, granted, now 11,281,934.
Prior Publication US 2022/0165050 A1, May 26, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06V 20/00 (2022.01); G06V 20/40 (2022.01); G06F 18/22 (2023.01); G06F 18/24 (2023.01); G06V 10/74 (2022.01); H04L 67/02 (2022.01); G06V 30/10 (2022.01)
CPC G06V 20/46 (2022.01) [G06F 18/22 (2023.01); G06F 18/24 (2023.01); G06V 10/761 (2022.01); G06V 20/41 (2022.01); G06V 30/10 (2022.01); H04L 67/02 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for tracking of digital memes, the method comprising:
monitoring a plurality of sources of digital visual content comprising a visual moment and a caption;
comparing an instance of digital visual content to a digital meme;
provided the instance of digital visual content satisfies a similarity threshold, identifying the instance of digital visual content as an instance of the digital meme;
determining whether the instance of the digital meme is identical to an existing iteration of the digital meme based on a comparison between a caption of the existing iteration of the digital meme and a caption of the instance of the digital meme;
provided the instance of the digital meme is not identical to an existing iteration of the digital meme based on the instance of the digital meme including a different caption from the existing iteration of the digital meme, tracking the instance of the digital meme as a new iteration of the digital meme; and
provided the instance of the digital meme is identical to an existing iteration of the digital meme based on the instance of the digital meme including the same caption as the existing iteration of the digital meme, tracking the instance of the digital meme as another instance of the existing iteration of the digital meme.