US 11,887,152 B2
Webpage zone exposure rate optimization
Antoine Guo, Paris (FR); Stephen Lemaistre, Paris (FR); and Sylvain Cousquer, Paris (FR)
Assigned to Content Square SAS, Redmond, WA (US)
Filed by Content Square SAS, Paris (FR)
Filed on May 2, 2023, as Appl. No. 18/142,230.
Application 18/142,230 is a continuation of application No. 17/730,708, filed on Apr. 27, 2022, granted, now 11,676,173.
Prior Publication US 2023/0351437 A1, Nov. 2, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0241 (2023.01); G06F 9/451 (2018.01); G06F 16/957 (2019.01)
CPC G06Q 30/0244 (2013.01) [G06F 9/451 (2018.02); G06F 16/9577 (2019.01); G06Q 30/0277 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method comprising:
receiving, by one or more processors, a request from a client device for a value of an exposure rate of a zone within a webpage;
calculating a visibility height for the zone based on a location of the zone in the webpage when the webpage is presented in a display of the client device, the visibility height for the zone being a distance in pixels from a top of the webpage to a visibility line of the zone in the display;
analyzing, by the one or more processors, a plurality of recordings of members accessing the webpage to determine when the visibility height of the zone is visible in member devices accessing the webpage, wherein a distance from the visibility line of the zone to the top of the webpage in each recording is based on a display size of the display accessing the webpage, wherein a first recording and a second recording from the plurality of recordings have different visibility lines;
calculating, by the one or more processors, the exposure rate of the zone based on the determination of when the zone is visible for each of the plurality of recordings; and
causing presentation of the exposure rate on a user interface (UI) of the client device.