US 11,887,114 B2
Systems and methods for pulsing content
Michael S. Levin, Jersey City, NJ (US); Christopher Lynn, Brooklyn, NY (US); Alexandra Paige, New York, NY (US); Beth Kramer, Woodside, NY (US); Natasha Thandi, Elmont, NY (US); Carlos Costa, Centennial, CO (US); David Hollo, Arvada, CO (US); Karthik Rengasamy, Seacaucus, NJ (US); Adrian Ritchie, Englewood, CO (US); and Rebecca Mason, Merrick, NY (US)
Assigned to NBCUniversal Media, LLC, New York, NY (US)
Filed by NBCUniversal Media, LLC, New York, NY (US)
Filed on Nov. 18, 2020, as Appl. No. 16/951,847.
Claims priority of provisional application 63/004,832, filed on Apr. 3, 2020.
Prior Publication US 2021/0073708 A1, Mar. 11, 2021
Int. Cl. G06Q 20/38 (2012.01); G06Q 20/32 (2012.01); G06Q 20/34 (2012.01); G06F 16/78 (2019.01); G06F 3/0482 (2013.01); G06Q 10/0639 (2023.01); G06Q 30/0251 (2023.01); H04N 21/458 (2011.01); H04N 21/81 (2011.01)
CPC G06Q 20/385 (2013.01) [G06F 3/0482 (2013.01); G06F 16/7867 (2019.01); G06Q 10/06395 (2013.01); G06Q 20/3226 (2013.01); G06Q 20/354 (2013.01); G06Q 20/3829 (2013.01); G06Q 30/0264 (2013.01); H04N 21/458 (2013.01); H04N 21/812 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A tangible, non-transitory, machine-readable medium, comprising machine-readable instructions that, when executed by one or more processors of a machine, cause the machine to:
identify one or more pulsing-eligible content tags associated with in-flight content configured to be presented via a content presentation service, active content configured to be presented via the content presentation service, or both, in accordance with scheduling by a content provider service;
identify a set of testing parameters associated with presentation parameters of the content presentation service, the presentation parameters comprising parameters for presentation of the in-flight content, the active content, or both, via the content presentation service, the set of testing parameters corresponding to one or more features of the one or more pulsing-eligible content tags;
at periodic intervals, pulse the one or more pulsing-eligible content tags to identify any changes that have been made to the one or more pulsing-eligible content tags;
upon identifying any changes to the one or more pulsing-eligible content tags, evaluate the one or more features of the one or more pulsing-eligible content tags based on the set of testing parameters, and
provide a status indication associated with the one or more pulsing-eligible content tags based on the pulsing.