a first acquisition unit configured to acquire first operation member arrangement information related to an arrangement of an operation member of a first electronic device having an operation member to which a user-set function is assignable, and first setting value information representing a relation between the operation member and the user-set function;

a second acquisition unit configured to acquire second operation member arrangement information related to an arrangement of an operation member of a second electronic device of a different type than the first electronic device;

a conversion unit configured to convert the first setting value information acquired by the first acquisition unit into second setting value information for the second electronic device, based on the first operation member arrangement information acquired by the first acquisition unit and the second operation member arrangement information acquired by the second acquisition unit; and

a transmission unit configured to transmit the second setting value information acquired through the conversion performed by the conversion unit to the second electronic device.