receiving, by a data component, static characteristics and dynamic characteristics for a plurality of users, wherein the dynamic characteristics include interactions between the plurality of users and a digital content channel;

encoding, by a clustering component, the dynamic characteristics to obtain user representations of the plurality of users in a latent space of the static characteristics;

clustering, by the clustering component, the plurality of users in a plurality of segments based on the user representations;

assigning, by a segmentation component, a user to a segment of the plurality of segments based on the user representations and the static characteristics; and

providing, by a content component, customized digital content for the user based on the segment.