receiving, by the computing system, first transaction data associated with (i) brick-and-mortar transactions between a customer and merchants associated with the payment processing service provider and (ii) ecommerce transactions between the customer and the merchants;

processing, by the computing system, first payments associated with the first transaction data;

receiving, by the computing system, second transaction data associated with a second transaction between the customer and a merchant of the merchants;

determining, by the computing system and based at least in part on the first transaction data and the second transaction data, that the customer has purchased instances of an item at a substantially regular interval;

determining, by the computing system, a recommendation to offer a subscription to enable the customer to periodically access additional instances of the item;

causing, by the computing system, the recommendation to be presented to the customer;

responsive to receiving an indication that the customer accepts the recommendation, associating, by the computing system, the subscription with a profile of the customer; and

processing, by the computing system, a second payment associated with the second transaction data.