receiving, by a computing system, a modification for a videogame, the modification affecting a gameplay aspect of the videogame during execution of the videogame;

determining, by the computing system, a target group for deploying the modification, the target group including first one or more live instances of the videogame;

deploying, by the computing system, the modification to the target group, the modification being deployed as computer-readable data configured to implement the modification to a live instance of the videogame during live gameplay of the videogame, the live gameplay being by a player associated with the live instance of the videogame;

receiving, by the computing system and from the target group, gameplay data associated with the gameplay aspect of the videogame during execution of the videogame with the modification deployed;

analyzing the received gameplay data associated with the gameplay aspect of the videogame during execution of the videogame with the modification deployed;

determining, based on the analyzing of the received gameplay data associated with the gameplay aspect of the videogame during execution of the videogame with the modification deployed, to deploy the same modification to second one or more live instances of the videogame; and

deploying, by the computing system and in response to the determining to deploy the same modification to the second one or more live instances of the videogame, the same modification to the second one or more live instances of the videogame.