engaging a continuous stream of a smokable filler material with a first surface of a longitudinally-continuous web of a wrapping material comprising a cigarette wrapping paper, the first surface being a wire-side surface of the cigarette wrapping paper, the web having laterally-opposed first and second edge portions extending along the longitudinally-continuous web, and having a second surface opposing the first surface, the second surface being a felt-side surface of the cigarette wrapping paper;

longitudinally wrapping the web of the wrapping material about the smokable filler material such that the wire-side surface about the first edge portion extends over the felt-side surface about the second edge portion, and so as to contain the smokable filler material within the longitudinally-continuous web; and

applying an adhesive material dispensed from a first applicator to the wire-side surface about and longitudinally along the first edge portion and applying the adhesive material dispensed from a second applicator to the felt-side surface about and longitudinally along the second edge portion separately and discretely from the adhesive material applied to the wire-side surface, prior to engaging the wire-side surface of the first edge portion and felt-side surface of the second edge portion, with the separate and discrete applications of the adhesive material dispensed from the first and second applicators disposed therebetween, to form a sealed seam and produce a longitudinally-continuous smoking article rod.