CPC H04N 21/47217 (2013.01) [H04N 7/17318 (2013.01); H04N 21/42201 (2013.01); H04N 21/42222 (2013.01); H04N 21/4312 (2013.01); H04N 21/4316 (2013.01); H04N 21/43074 (2020.08); H04N 21/4722 (2013.01); H04N 21/6587 (2013.01); H04N 21/8106 (2013.01); H04N 21/8133 (2013.01)] | 20 Claims |
1. A method comprising:
receiving a user interface input while a media asset is playing;
measuring a length of time during which the user interface input lasted;
selecting supplemental content based on the measured length of time in which the user interface input lasted, wherein textual supplemental content is selected when the measured length of time is determined to be short, and wherein video supplemental content is selected when the measured length of time is determined to be long; and
generating for display the selected supplemental content while the media asset continues to be played.
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