US 11,877,026 B2
Selective interactivity
Steve Ariantaj, San Rafael, CA (US); Igor Shapiro, San Francisco, CA (US); Vilas Veeraraghavan, Mill Valley, CA (US); Stephen Wiebe, Mill Valley, CA (US); and Mark Thomas, San Francisco, CA (US)
Assigned to Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed by Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed on Mar. 30, 2023, as Appl. No. 18/128,460.
Application 18/128,460 is a continuation of application No. 15/170,437, filed on Jun. 1, 2016, granted, now 11,665,394.
Application 15/170,437 is a continuation of application No. 13/800,579, filed on Mar. 13, 2013, granted, now 9,414,114, issued on Aug. 9, 2016.
Prior Publication US 2023/0239535 A1, Jul. 27, 2023
Int. Cl. H04N 21/442 (2011.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/4725 (2011.01); H04N 21/658 (2011.01); H04N 21/81 (2011.01); H04N 21/8545 (2011.01); H04N 21/2668 (2011.01)
CPC H04N 21/44204 (2013.01) [H04N 21/251 (2013.01); H04N 21/25866 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/44222 (2013.01); H04N 21/4725 (2013.01); H04N 21/6582 (2013.01); H04N 21/8166 (2013.01); H04N 21/8545 (2013.01)] 40 Claims
OG exemplary drawing
 
1. A method comprising:
receiving, by a first computing device, information indicating a level of user interaction with interactive features associated with a plurality of first media assets outputted via a user device associated with a user;
comparing the level of user interaction with the interactive features to an interactivity threshold for selecting between:
an interactive version of a second media asset; and
a non-interactive version of the second media asset; and
causing, by the first computing device and based on the comparing, sending, to the user device, the non-interactive version of the second media asset or the interactive version of the second media asset.