US 11,874,887 B2
Protocol based computer network content transmission based on client computing device parameters
Krzystof Duleba, Zurich (CH); Amin Charaniya, Santa Clara, CA (US); Vibhor Nanavati, Santa Clara, CA (US); and Aileen Tang, Mountain View, CA (US)
Assigned to GOOGLE LLC, Mountain View, CA (US)
Filed by GOOGLE LLC, Mountain View, CA (US)
Filed on Nov. 30, 2021, as Appl. No. 17/539,190.
Application 17/539,190 is a continuation of application No. 16/298,216, filed on Mar. 11, 2019, granted, now 11,188,602.
Application 16/298,216 is a continuation of application No. 15/378,731, filed on Dec. 14, 2016, granted, now 10,229,213.
Application 15/378,731 is a continuation of application No. 13/759,721, filed on Feb. 5, 2013, abandoned.
Prior Publication US 2022/0092139 A1, Mar. 24, 2022
Int. Cl. G06F 16/00 (2019.01); G06F 16/9535 (2019.01); G06F 16/29 (2019.01); G06F 16/9038 (2019.01); H04L 67/303 (2022.01); G06F 16/9537 (2019.01); H04L 67/01 (2022.01); H04L 67/52 (2022.01)
CPC G06F 16/9535 (2019.01) [G06F 16/29 (2019.01); G06F 16/9038 (2019.01); G06F 16/9537 (2019.01); H04L 67/01 (2022.05); H04L 67/303 (2013.01); H04L 67/52 (2022.05)] 19 Claims
OG exemplary drawing
 
1. A method to select content, comprising:
receiving, by a content management system server, a content request comprising a network identifier, the network identifier indicating a network location of a client computing device from which the content request originated;
determining, by the content management system server, based on the network identifier, one or more location probabilities that indicate a likelihood that the network location corresponds to a respective geographic location of the client computing device;
receiving, by the content management system server from a third-party content provider, a third-party content item for presentation at the client computing device;
determining that the one or more location probabilities differ from a location confidence threshold associated with a default bid amount; and
automatically adjusting, by the content management system server, the default bid amount based on the one or more location probabilities differing from the location confidence threshold.