CPC G06F 16/9535 (2019.01) [G06F 16/29 (2019.01); G06F 16/9038 (2019.01); G06F 16/9537 (2019.01); H04L 67/01 (2022.05); H04L 67/303 (2013.01); H04L 67/52 (2022.05)] | 19 Claims |
1. A method to select content, comprising:
receiving, by a content management system server, a content request comprising a network identifier, the network identifier indicating a network location of a client computing device from which the content request originated;
determining, by the content management system server, based on the network identifier, one or more location probabilities that indicate a likelihood that the network location corresponds to a respective geographic location of the client computing device;
receiving, by the content management system server from a third-party content provider, a third-party content item for presentation at the client computing device;
determining that the one or more location probabilities differ from a location confidence threshold associated with a default bid amount; and
automatically adjusting, by the content management system server, the default bid amount based on the one or more location probabilities differing from the location confidence threshold.
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