US 10,891,644 B2
Method, system and apparatus for reinforcing desirable consumer behaviors with surprise rewards
Jeffery Douglas Sewell, Austin, TX (US); Joel Lawrence Bush, Austin, TX (US); and Omar Besim Hakim, Austin, TX (US)
Assigned to Copernica, Inc., Austin, TX (US)
Filed by Copernica, Inc., Austin, TX (US)
Filed on Mar. 25, 2016, as Appl. No. 15/81,567.
Application 15/081,567 is a continuation of application No. 14/606,521, filed on Jan. 27, 2015, granted, now 9,324,090.
Claims priority of provisional application 61/932,578, filed on Jan. 28, 2014.
Claims priority of provisional application 61/979,323, filed on Apr. 14, 2014.
Prior Publication US 2016/0210650 A1, Jul. 21, 2016
Int. Cl. G06Q 30/02 (2012.01); G06Q 30/06 (2012.01)
CPC G06Q 30/0222 (2013.01) [G06Q 30/0635 (2013.01)] 17 Claims
OG exemplary drawing
 
1. A method for incentivizing commercial behavior of a member of a third-party online user community through monitoring by a fulfillment entity user behavior associated with the third-party online user community, the method comprising:
performing by one or more servers of a fulfillment entity:
receiving, over an electronic interface from a merchant website associated with a third-party online user community, an order from a member of the third-party online user community comprising a description of a first tangible item being ordered from the merchant website;
during order processing, evaluating a set of rules for rewarding members of the third-party online user community;
responsive to a condition fulfilling one of the rules, modifying the order to provide a set of items, comprising:
the first tangible item;
a second customized tangible item included as an incentivizing reward to the member of the third-party online user community, wherein
one or more terms of a rule prompting the inclusion of the incentivizing reward are not disclosed in advance to the member, such that the incentivizing reward is intended to be a surprise to the member;
performing by one or more assembly and packaging machines of the fulfillment entity:
responsive to modifying the order, creating the second customized tangible item by performing a physical customization of an item, wherein
the physical customization includes a modification of the item corresponding to an identity of the member; and
packaging with the first tangible item the second customized tangible item in a shipping package, wherein
the fulfillment entity electronically monitors the third-party online user community for attributes of members of the third-party online user community for a performance by one or more members of the members of the third-party online user community of behavior described in a selected rule; and
responsive to performance by the one or more members of the third-party online user community of the behavior described in the selected rule, the fulfillment entity performs a resulting incentivizing reward activity described in the selected rule.