CPC H04N 21/458 (2013.01) [G06Q 30/0242 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0275 (2013.01); G06Q 30/0633 (2013.01); H04L 9/32 (2013.01); H04L 65/60 (2013.01); H04L 65/612 (2022.05); H04L 67/01 (2022.05); H04L 67/1097 (2013.01); H04L 67/125 (2013.01); H04L 67/306 (2013.01); H04L 67/51 (2022.05); H04L 67/60 (2022.05); H04N 21/233 (2013.01); H04N 21/23418 (2013.01); H04N 21/23424 (2013.01); H04N 21/2353 (2013.01); H04N 21/2387 (2013.01); H04N 21/23892 (2013.01); H04N 21/2393 (2013.01); H04N 21/24 (2013.01); H04N 21/2543 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/26208 (2013.01); H04N 21/26241 (2013.01); H04N 21/266 (2013.01); H04N 21/2668 (2013.01); H04N 21/4312 (2013.01); H04N 21/4316 (2013.01); H04N 21/435 (2013.01); H04N 21/44008 (2013.01); H04N 21/44016 (2013.01); H04N 21/47217 (2013.01); H04N 21/47815 (2013.01); H04N 21/6332 (2013.01); H04N 21/6587 (2013.01); H04N 21/812 (2013.01); H04N 21/835 (2013.01); H04N 21/84 (2013.01); H04N 21/845 (2013.01); H04N 21/8545 (2013.01); G06Q 2220/00 (2013.01); H04H 20/10 (2013.01); H04N 21/8358 (2013.01)] | 20 Claims |
1. A system comprising memory and one or more processors communicatively coupled to the memory, the one or more processors configured to:
generate at least one interactive item based on a request received from at least one of a first distribution network or a second distribution network managed by different service providers; and
in response to a selection of a content delivery scenario from a plurality of content delivery scenarios by at least one of the first distribution network or the second distribution network, initiate an insertion of an overlay of the at least one interactive item over at least one media item present in media content, wherein the media content comprises at least one of programming media and non-programming media streamed from at least one of the first distribution network or the second distribution network,
wherein the plurality of content delivery scenarios comprise a first content delivery scenario managed by an event trigger management system, a second content delivery scenario associated with a defined list of media items, and a third content delivery scenario based on a schedule provided by the first distribution network or the second distribution network.
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