US 12,192,553 B1
Content delivery optimization based on predicted effectiveness of linear content schedule
Ricardo Vasquez-Sierra, San Jose, CA (US); Thomas Musser, Somerville, MA (US); Mithal Kothari, San Jose, CA (US); Vinay Shetty, Santa Clara, CA (US); Bhaskar Parvathaneni, Cupertino, CA (US); Soudipta Das, San Jose, CA (US); Scott Huang, New York, NY (US); and Varun Himamshu, Melrose, MA (US)
Assigned to Roku, Inc., San Jose, CA (US)
Filed by ROKU, INC., San Jose, CA (US)
Filed on Sep. 15, 2023, as Appl. No. 18/368,793.
Int. Cl. H04N 21/262 (2011.01); H04N 21/234 (2011.01); H04N 21/81 (2011.01)
CPC H04N 21/26208 (2013.01) [H04N 21/23424 (2013.01); H04N 21/812 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method for determining an optimized content schedule, comprising:
inputting a content schedule into a relationship model, wherein the content schedule is associated with linear content, wherein the linear content is to be delivered to a media device associated with a household, wherein the content schedule comprises a target impression for supplemental content within the linear content, wherein the content schedule is further associated with a content provider, a network channel, and a daypart, and wherein the target impression reflects a number of desired impressions of the supplemental content within the linear content;
outputting, by the relationship model, a number of delivery slots for the target impression, the network channel, and the daypart;
generating an estimated reach based on the number of delivery slots, the network channel, and the daypart;
generating an optimized linear content schedule based on the estimated reach and the content schedule; and
delivering the linear content via the network channel to the media device associated with the household based on the optimized linear content schedule.