CPC H04L 63/0421 (2013.01) [G06N 3/08 (2013.01)] | 20 Claims |
1. A method comprising:
obtaining a first user list comprising first user identifiers for first users that performed one or more specified actions with respect to an electronic resource of an entity;
identifying, for each first user identifier of one or more of the first user identifiers, one or more user interest groups that include the first user identifier as a member;
identifying a plurality of second users that are members of the one or more user interest groups identified for each of the one or more first user identifiers;
generating an expanded user list that includes second user identifiers for at least a portion of the second users and the first user identifiers of the first user list; and
distributing digital components to the first and second users based on the expanded user list.
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