| CPC G06Q 30/0277 (2013.01) [G06F 18/23 (2023.01); G06N 20/00 (2019.01); G06Q 30/0256 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/0275 (2013.01); G06V 10/764 (2022.01)] | 20 Claims |
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1. A device, comprising:
a processing system including a processor; and
a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
receiving, from a campaign manager device, information defining a line item and constraints for the line item in an online advertising system;
collecting browsing history information for targetable users;
ranking the targetable users based upon the browsing history information;
building a new segment based on the ranking of the targetable users;
forming a list of line item, segment identifier pairs, where the list includes a pair that comprises an identifier for the line item and an identifier for the new segment;
constructing a mapping that maps line items to segments, where the mapping is constructed based upon the list of line item, segment identifier pairs;
generating a line item to segment co-occurrence matrix based upon the mapping;
training a machine learning model to output an embedding of a segment identifier to add to the line item, where the machine-learning model is trained based upon the line item to segment co-occurrence matrix;
receiving, from the machine learning model, the embedding of the segment identifier;
receiving a second embedding of a second segment identifier that identifies a second segment;
selecting the second segment based upon a proximity between the embedding of the segment identifier output by the machine learning model and the second embedding of the second segment identifier;
providing advertisement content to targeted users according to the line item including the second segment.
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