	US 12,190,354 B2
	Systems and methods for the display of corresponding content for user-requested vehicle services using distributed electronic devices
Peder Christopher Andersen, Lafayette, CA (US); Kalyan Pabbisetty, San Ramon, CA (US); Garrett Nicholas Spitzer, San Francisco, CA (US); and Jeremiah Martin Gelb, Emeryville, CA (US)
Assigned to UBER TECHNOLOGIES, INC., San Francisco, CA (US)
Filed by Uber Technologies, Inc., San Francisco, CA (US)
Filed on Oct. 12, 2023, as Appl. No. 18/485,519.
Application 18/485,519 is a continuation of application No. 17/702,207, filed on Mar. 23, 2022, granted, now 11,830,037.
Prior Publication US 2024/0152968 A1, May 9, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G01C 21/34 (2006.01); G01C 21/36 (2006.01); G06Q 30/0251 (2023.01)

CPC G06Q 30/0265 (2013.01) [G01C 21/3438 (2013.01); G01C 21/3617 (2013.01); G06Q 30/0261 (2013.01)]

20 Claims

1. A computing system comprising:

one or more processors; and

one or more non-transitory, computer-readable media storing instructions that are executable by the one or more processors to cause the computing system to perform operations, the operations comprising:

obtaining data associated with a request for a vehicle service for a user;

generating data associated with a vehicle service instance based on the request for the vehicle service for the user, wherein the data associated with the vehicle service instance comprises one or more locations associated with the vehicle service;

generating, by a machine-learned model trained on historic data, a predicted user intention, wherein the machine-learned model determines the predicted user intention by:

obtaining input data comprising the data comprising the one or more locations associated with the vehicle service and time data as input; and

generating a predicted user intention based on the obtained input data;

based on the data associated with the vehicle service instance and the predicted user intention, determining a first advertisement content item for a display device onboard a vehicle assigned to the vehicle service instance;

based on determining the first advertisement content item for the display device onboard the vehicle assigned to the vehicle service, determining a second advertisement content item that is related to the first advertisement content item for display via a user device associated with the vehicle service instance, wherein the second advertisement content item comprises an interactive promotional offer;

obtaining location data transmitted via a user device of a driver of the vehicle, the location data being based on GPS-signals and indicative of a location of the vehicle;

based on the location data, communicating data that initiates the display of the first advertisement content item for the display device onboard the vehicle assigned to the vehicle service instance wherein the first advertisement content item is visible on the display as the vehicle arrives to a location associated with the vehicle service;

determining that the user has entered the vehicle based on at least one of:

monitoring state changes of one or more applications associated with the vehicle service;

obtaining motion data associated with the vehicle indicative of the vehicle resuming motion; or

obtaining sensor data from the vehicle or user device;

in response to determining that the user has entered the vehicle, communicating data that initiates the display of the second advertisement content item for the user device associated with the vehicle service instance, wherein the user device is viewable by the user;

obtaining data indicative of a user selecting the interactive promotional offer; and

in response to obtaining data indicative of a user selecting the interactive promotional offer, initiating the launch of an application where the promotional offer can be redeemed.