	US 12,190,353 B2
	Systems and methods for personalized timing for advertisements
Vishwas Sharadanagar Panchaksharaiah, Karnataka (IN); and Vikram Makam Gupta, Karnataka (IN)
Assigned to Adeia Guides Inc., San Jose, CA (US)
Filed by Adeia Guides Inc., San Jose, CA (US)
Filed on Jun. 20, 2023, as Appl. No. 18/212,078.
Application 18/212,078 is a continuation of application No. 17/863,204, filed on Jul. 12, 2022, granted, now 11,720,923.
Application 17/863,204 is a continuation of application No. 17/152,234, filed on Jan. 19, 2021, abandoned.
Application 17/152,234 is a continuation of application No. 15/399,232, filed on Jan. 5, 2017, granted, now 10,929,886, issued on Feb. 23, 2021.
Prior Publication US 2023/0351446 A1, Nov. 2, 2023
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0272 (2023.01); G06Q 50/00 (2012.01); H04L 67/306 (2022.01)

CPC G06Q 30/0264 (2013.01) [G06Q 30/0269 (2013.01); G06Q 30/0272 (2013.01); G06Q 50/01 (2013.01); H04L 67/306 (2013.01)]

18 Claims

1. A method comprising:

determining a preferred cast member indicated as preferred by a user profile;

ranking, based on a prominence of the preferred cast member in each of a plurality of time segments of a media asset, each of the plurality of time segments of the media asset;

scheduling an advertisement to be displayed during a playing of a first time segment of the plurality of time segments, the first time segment having a highest prominence of the preferred cast member;

capturing facial expressions of a user by a sensor during the playing of the first time segment of the plurality of time segments;

determining, based on the facial expression, a level of engagement of the user during the playing of the first time segment of the plurality of time segments; and

based on the level of engagement being below a threshold engagement level, re-scheduling display of the scheduled advertisement for playing during playing of a second time segment, wherein the second time segment is a next highest ranked segment of the plurality of time segments of the media asset occurring after the first time segment in the media asset.