a Microservice (MS) for campaign management of a tenant connected to the cloud-based contact center platform;

a campaign configuration dashboard connected to the MS for campaign management for configuration of campaign offerings of the tenant to be stored in a campaign database;

a transcription serverless computing platform to receive time-stamped text transcripts from an automatic speech recognition service and store it in a real-time transcription text database, wherein the time-stamped text transcripts are based on real-time outbound interactions by agents of the tenant, which are intercepted from a contact-handling web application that is integrated to the MS for campaign management of the tenant,

and

a campaign analytics engine integrated to the cloud-based contact center platform, said campaign analytics engine comprising:

retrieving campaign offerings of a running campaign from the campaign database;

retrieving time-stamped text transcripts of interactions of agents of the running campaign from the real-time transcription text database;

parsing the retrieved time-stamped text transcripts of interactions of agents of the running campaign via pretrained speech-to-text and Natural Language Processing (NLP) models to yield parsed transcripts and related customer sentiment; and

comparing the yielded parsed transactions with the retrieved campaign offerings to generate analytical data,

wherein the generated analytical data includes at least one of: (i) agent campaign delivery effectiveness score; and (ii) probability of conversion,

wherein when an agent has an agent campaign delivery effectiveness score below a first threshold excluding the agent from the running campaign and sending the campaign delivery effectiveness score of the agent along with agent details and a preconfigured training list to be assigned to the agent by a Quality Management (QM) application, and

wherein when the probability of conversion is below a second threshold automatically reconfiguring the campaign offerings based on predetermined offerings.