US 11,856,272 B2
Targeting TV advertising slots based on consumer online behavior
Debajyoti Ray, Marina del Rey, CA (US); Ross McCray, Santa Monica, CA (US); and David Gullo, Laguna Hills, CA (US)
Assigned to VIDEOAMP, INC., Los Angeles, CA (US)
Filed by VideoAmp, Inc., Los Angeles, CA (US)
Filed on Aug. 31, 2018, as Appl. No. 16/120,149.
Application 16/120,149 is a continuation of application No. 15/219,259, filed on Jul. 25, 2016, granted, now 10,085,073.
Claims priority of provisional application 62/317,440, filed on Apr. 1, 2016.
Claims priority of provisional application 62/264,764, filed on Dec. 8, 2015.
Claims priority of provisional application 62/196,637, filed on Jul. 24, 2015.
Prior Publication US 2018/0376220 A1, Dec. 27, 2018
Int. Cl. H04N 21/81 (2011.01); H04N 21/2668 (2011.01); H04N 21/845 (2011.01); H04N 21/258 (2011.01); H04N 21/45 (2011.01); G06Q 30/0273 (2023.01); G06Q 30/0251 (2023.01); H04N 21/643 (2011.01); H04L 65/612 (2022.01); H04N 21/472 (2011.01); H04L 65/611 (2022.01)
CPC H04N 21/812 (2013.01) [G06Q 30/0269 (2013.01); G06Q 30/0275 (2013.01); H04L 65/612 (2022.05); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/4532 (2013.01); H04N 21/64322 (2013.01); H04N 21/8456 (2013.01); H04L 65/611 (2022.05); H04N 21/47202 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for targeting a population of media viewers to which to deliver advertising content, the method comprising:
receiving viewer data for a first population of consumers, wherein the viewer data comprises a device identifier and a list of one or more media items that were played on a device associated with a first consumer;
de-identifying the device identifier for the device by creating a hash-ID for the device, the hash-ID being created based on the device identifier and the list of one or more media items that were played on the device;
associating the hash-ID for the device with a first hashed consumer identifier of the first consumer;
determining that the first hashed consumer identifier of the first consumer, and a second hashed consumer identifier of a second consumer are both connected to the device, the second consumer being in the first population of consumers;
identifying one or more slots of advertising inventory based on one or more demographic factors of consumers in the first population of consumers and the list of one or more media items associated with those consumers;
providing a mechanism for an advertiser to purchase a slot of advertising inventory relevant to the population of consumers; and
responsive to the advertiser purchasing the slot of advertising inventory, instructing a media conduit to deliver an item of advertising content to the device as an attempt to deliver the item of the advertising content to both the first consumer and the second consumer.