US 11,854,510 B2
Systems and methods for advertising using relative motion
Charles Dawes, Ryton (GB); Gurjit Bhamra, Cippenham (GB); Donna Harris, Burnham (GB); and Pablo Rojas, Wokingham (GB)
Assigned to Rovi Guides, Inc., San Jose, CA (US)
Filed by Rovi Guides, Inc., San Jose, CA (US)
Filed on May 30, 2019, as Appl. No. 16/427,107.
Prior Publication US 2020/0380934 A1, Dec. 3, 2020
Int. Cl. G09G 5/00 (2006.01); G06Q 30/0251 (2023.01)
CPC G09G 5/005 (2013.01) [G06Q 30/0261 (2013.01); G06Q 30/0266 (2013.01); G09G 5/006 (2013.01); G09G 2360/144 (2013.01); G09G 2360/16 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method for displaying an advertisement to an audience in relative motion to the advertisement, the method comprising:
determining, using control circuitry, information about the audience, the information comprising data about the relative motion and demographics of the audience, wherein the relative motion comprises a relative speed component;
determining, using the control circuitry, based on the information, advertisement content and an advertisement format, wherein determining the advertisement content and the advertisement format comprises:
determining a location where the advertisement has been displayed, wherein the audience is traveling on a current route passing by the location;
determining a frequency at which the audience was at the location by determining, from the information, the number of times that the audience has traveled near the location;
determining that a route type of the current route is a routine travel route if the frequency exceeds a frequency threshold;
determining that the route type of the current route is a one-off travel route if the frequency does not exceed the frequency threshold;
determining the advertisement content based on the frequency, wherein the advertisement content comprises one of (i) a first advertisement content item if the frequency exceeds the frequency threshold, wherein the first advertisement content item is associated with the route type being the routine travel route, and (ii) a second advertisement content item if the frequency does not exceed the frequency threshold, wherein the second advertisement content item is associated with the route type being the one-off travel route; and
determining the advertisement format based on the relative speed component, wherein the advertisement format comprises one of (i) a still image if the relative speed component exceeds a speed threshold and (ii) a video if the relative speed component does not exceed the speed threshold; and
causing, using the control circuitry, to be displayed the advertisement at a display screen at the location as the audience travels on the current route passing by the location, the advertisement having the advertisement content using the advertisement format, wherein causing to be displayed the advertisement at the display screen comprises:
identifying, based on position data of the audience, a viewable portion of the display screen and a nonviewable portion of the display screen; and
arranging the advertisement to be displayed on the viewable portion of the display screen and to not be displayed on the nonviewable portion of the display screen.