US 11,854,044 B2
Providing advertisements from related search queries
Hui Li, Shanghai (CN); Yong Zhang, Shanghai (CN); Gangjiang Li, Shanghai (CN); and Boon-Lock Yeo, Los Altos Hills, CA (US)
Assigned to Google LLC, Mountain View, CA (US)
Filed by Google LLC, Mountain View, CA (US)
Filed on Apr. 19, 2022, as Appl. No. 17/723,650.
Application 17/723,650 is a continuation of application No. 16/527,706, filed on Jul. 31, 2019, granted, now 11,334,916.
Application 16/527,706 is a continuation of application No. 14/842,113, filed on Sep. 1, 2015, abandoned.
Application 14/842,113 is a continuation of application No. 12/511,752, filed on Jul. 29, 2009, abandoned.
Application 12/511,752 is a continuation of application No. PCT/CN2009/000804, filed on Jul. 17, 2009.
Prior Publication US 2022/0237655 A1, Jul. 28, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0251 (2023.01); G06F 16/248 (2019.01); G06F 16/9535 (2019.01); G06Q 30/0241 (2023.01); G06Q 30/02 (2023.01)
CPC G06Q 30/0256 (2013.01) [G06F 16/248 (2019.01); G06F 16/9535 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0277 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method, comprising:
receiving, by a computer system, a first search query submitted by a user device;
obtaining, by the computer system, refined search queries that are identified using the first search query that was submitted by the user device, wherein the refined search queries are different from, and not included in, the first search query;
identifying, by the computer system, first content using the first search query that was submitted by the user device;
identifying, by the computer system, second content using the refined search queries; and
populating, in response to receipt of the first search query that was submitted by the user device, a search results page with (i) first content identified using the first search query that was submitted by the user device, (ii) second content identified using the refined search queries without requiring the user to interact with any of the refined search queries to access the second content in a subsequently requested page, and (iii) at least one of the refined search queries that includes a link that initiates submission of the at least one of the refined queries to the computer system in response to user interaction with the at least one of the refined queries;
detecting a selection of a presented refined search query;
determining that the second content is eligible for presentation in a subsequent results page responsive to the selected refined search query; and
populating the subsequent results page responsive to the selected refined search query while precluding the second content from inclusion in the subsequent search results page generated responsive to the selected refined search query based on the inclusion of the second content in the search results page.