US 11,854,041 B2
Methods and apparatus to determine impressions corresponding to market segments
Kumar Nagaraja Rao, Fremont, CA (US); Stephen S. Bell, McHenry, IL (US); Tianjue Luo, Sunnyvale, CA (US); and Darlene F. DeMay, Indian Rocks Beach, FL (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Jul. 16, 2021, as Appl. No. 17/378,455.
Application 17/378,455 is a continuation of application No. 16/429,792, filed on Jun. 3, 2019, granted, now 11,068,928.
Application 16/429,792 is a continuation of application No. 14/729,870, filed on Jun. 3, 2015, granted, now 10,311,464, issued on Jun. 4, 2019.
Claims priority of provisional application 62/117,253, filed on Feb. 17, 2015.
Claims priority of provisional application 62/026,001, filed on Jul. 17, 2014.
Prior Publication US 2021/0342879 A1, Nov. 4, 2021
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0207 (2023.01)
CPC G06Q 30/0242 (2013.01) [G06Q 30/0224 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0277 (2013.01)] 20 Claims
OG exemplary drawing
 
15. A method comprising:
accessing, by executing an instruction with programmable circuitry, demographic information from a database proprietor, the demographic information corresponding to impression requests from computing devices indicative of media impressions;
determining, by executing an instruction with the programmable circuitry, a first media impression count corresponding to a sum of first media impressions that occurred on first computing devices satisfying a device type criterion and that are attributable to a demographic group corresponding to a) the demographic information from the database proprietor and b) panel-based demographic information corresponding to a market segment of interest;
determining, by executing an instruction with the programmable circuitry, a second media impression count corresponding to second media impressions that occurred on second computing devices not satisfying the device type criterion and that are attributable to the demographic group corresponding to a) the demographic information from the database proprietor and b) the panel-based demographic information corresponding to the market segment of interest; and
determining, by executing an instruction with the programmable circuitry, a total media impression count without using network communications to request survey responses related to the market segment of interest to conserve at least one of computing resources or network resources by adding the first media impression count to the second media impression count to determine a total number of media impressions that occurred on the first and second computing devices that are attributable to the demographic group.