CPC G06Q 30/0205 (2013.01) [G06Q 30/0201 (2013.01); G06Q 30/0281 (2013.01)] | 38 Claims |
1. A method for providing quantitative evaluations of friction within a customer experience to reduce abandonment and improve conversion of transactions, the method comprising:
identifying, with a computer system, one or more transactions, the one or more transactions including a first transaction;
determining, with the computer system and based on information of the one or more transactions, one or more CFF scores corresponding to the one or more transactions, the one or more CFF scores including a first CFF score corresponding to the first transaction, the first CFF score being a quantification of an aspect of the first transaction that has a negative impact on a customer experience associated with the first transaction; and
identifying, with the computer system, one or more friction points based on a comparison of the one or more CFF scores, the one or more friction points including a first friction point, the first friction point being associated with the first transaction, wherein addressing the first friction point reduces abandonment and improves conversion associated with transactions.
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