US 11,838,592 B1
Rendering a dynamic endemic banner on streaming platforms using content recommendation systems and advanced banner personalization
Mehul Sanghavi, San Jose, CA (US); Rohit Mahto, San Jose, CA (US); Kelly Lee, Fullerton, CA (US); and Madhulika Taneja, San Jose, CA (US)
Assigned to Roku, Inc., San Jose, CA (US)
Filed by ROKU, INC., San Jose, CA (US)
Filed on Aug. 17, 2022, as Appl. No. 17/889,975.
Int. Cl. H04N 21/466 (2011.01); H04N 21/431 (2011.01)
CPC H04N 21/4668 (2013.01) [H04N 21/4316 (2013.01); H04N 21/4667 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer implemented method for creating dynamic banners, the method comprising:
generating, based on first metadata of a user profile, a call to a content recommendation system powering a streaming media publisher channel for one or more recommended content assets for a target banner, wherein the first metadata includes a user's preferences for content assets;
initiating, based on a trained machine learning model, an object recognition of one or more objects located within imagery of the one or more recommended content assets, wherein each object of the one or more objects includes identifying second metadata;
comparing the first metadata and the second metadata;
selecting, based on a closest match of the first metadata and the second metadata, at least one object from the one or more objects;
extracting the at least one object from the imagery of the one or more recommended content assets;
stitching the at least one object into the target banner to form a composite banner; and
rendering the composite banner on a display of a media device.