US 11,838,571 B2
Apparatus and methods to estimate media audience consistency
Joseph Gregory Milavsky, Dunedin, FL (US); Luc Zio, New Port Richey, FL (US); Edmond Wong, New York, NY (US); and John A. Mann, Clearwater, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Mar. 4, 2021, as Appl. No. 17/192,595.
Prior Publication US 2022/0286722 A1, Sep. 8, 2022
Int. Cl. H04N 7/173 (2011.01); H04N 21/242 (2011.01); G06F 9/38 (2018.01); H04N 21/6405 (2011.01)
CPC H04N 21/242 (2013.01) [G06F 9/3836 (2013.01); H04N 21/6405 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An apparatus comprising:
a record manager to access media measurement data communicated via a network from a plurality of media monitors, the media measurement data corresponding to a plurality of panelists;
a consistency calculator to:
determine a first reach value corresponding to first media presented on a first plurality of devices;
determine a second reach value corresponding to second media presented on a second plurality of devices, the second media distinct from the first media;
in response to a determination that the first reach value is within a threshold of similarity to the second reach value, generate (i) a first consistency metric corresponding to the first media and (ii) a second consistency metric corresponding to the second media;
output the first consistency metric associated with the first media and the second consistency metric associated with the second media; and
a consistency manager to adjust an advertising schedule based on at least one of the first consistency metric or the second consistency metric, the adjustment of the advertising schedule to at least switch a first advertisement previously scheduled to be presented at a first time during a broadcast of the first media with a second advertisement different than the first advertisement.