US 11,838,309 B1
System and method for risk evaluation and reputational scoring of social media accounts
Roger Martin, Del Mar, CA (US); and Doug Hecht, San Diego, CA (US)
Filed by Roger Martin, Del Mar, CA (US); and Doug Hecht, San Diego, CA (US)
Filed on Aug. 17, 2021, as Appl. No. 17/404,963.
Claims priority of provisional application 63/067,784, filed on Aug. 19, 2020.
Int. Cl. H04L 9/40 (2022.01); G06Q 50/00 (2012.01)
CPC H04L 63/1433 (2013.01) [H04L 63/1425 (2013.01); G06Q 50/01 (2013.01)] 23 Claims
OG exemplary drawing
 
1. A system, comprising:
a memory;
one or more processors operatively connected to the memory and configured to:
scan account content associated with a social media account wherein the account content includes at least one image and image caption posted to the social media account and one or more comments posted to the social media account by one or more commenting users associated with one or more commenting social media accounts;
scan commenting account content associated with at least some of the one or more commenting social media accounts, the commenting account content including at least one of profile metadata and content metadata;
store, within the memory, collected data relating to the account content and the commenting account content;
analyze the collected data relating to the account content by determining at least one of: one of more characteristics of the image, and at least one parameter of the one or more comments or of the at least one image caption;
analyze the collected data relating to the commenting social media account content and characterize one or more of the commenting social media accounts with a level of suspicion; and
generate a risk assessment report identifying risk information relating to risk-related characteristics of the social media account, the risk information including one or more of:
content characterization information identifying at least some of the account content as presenting a risk based upon at least one of: the one of more characteristics of the image and the at least one parameter of the one or more comments or of the at least one image caption,
traffic change information identifying changes in user traffic associated with the social media account greater than a defined threshold within a defined time period, and
suspicious account information identifying one or more of the commenting social media accounts as being associated with suspicious activity.