US 11,836,780 B2
Recommendations based upon explicit user similarity
Ofer Egozi, Kfar Vitkin (IL); Amit Moran, Rehovot (IL); and Oren Shamir, Kfar Saba (IL)
Assigned to TRANSFORM SR BRANDS LLC, Hoffman Estates, IL (US)
Filed by TRANSFORM SR BRANDS LLC, Hoffman Estates, IL (US)
Filed on Sep. 4, 2020, as Appl. No. 17/012,316.
Application 17/012,316 is a continuation of application No. 15/980,396, filed on May 15, 2018, granted, now 10,769,702.
Application 15/980,396 is a continuation of application No. 14/206,913, filed on Mar. 12, 2014, granted, now 9,972,042, issued on May 15, 2018.
Claims priority of provisional application 61/802,338, filed on Mar. 15, 2013.
Prior Publication US 2021/0082027 A1, Mar. 18, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0601 (2023.01); G06Q 10/10 (2023.01); G06Q 30/02 (2023.01); G06Q 50/00 (2012.01)
CPC G06Q 30/0631 (2013.01) [G06Q 10/10 (2013.01); G06Q 30/02 (2013.01); G06Q 50/01 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A system, wherein the system comprises:
one or more processors configured to:
characterize a first user and a second user based on interaction information for the first user and the second user via a network;
generate a level of similarity of the first user and the second user based on the interaction information;
provide, to the first user, a recommendation of a product or a service based on the interaction information for the first user and the second user and the similarity level;
provide, to the first user, information relating to the second user so that reasons for the similarity can be reviewed by the first user;
present, via a selection of one or more graphical elements of a graphical user interface when the information relating to the second user is presented, a list of categories and their respective similarity levels; and
present, via a selection of one or more graphical elements of the graphical user interface, how one or more of the similarity levels are calculated.