US 11,836,762 B2
Systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising platform
Yehuda Ari Buchalter, Forest Hills, NY (US); Jason Shao, Pocono Pines, PA (US); and William T. Maslyn, Poughkeepsie, NY (US)
Assigned to PLACE EXCHANGE, INC., New York, NY (US)
Filed by Place Exchange, Inc., New York, NY (US)
Filed on Jun. 30, 2021, as Appl. No. 17/363,747.
Application 17/363,747 is a continuation of application No. 16/780,408, filed on Feb. 3, 2020, granted, now 11,080,761.
Claims priority of provisional application 62/866,169, filed on Jun. 25, 2019.
Prior Publication US 2021/0326935 A1, Oct. 21, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0273 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0272 (2023.01)
CPC G06Q 30/0273 (2013.01) [G06Q 30/0246 (2013.01); G06Q 30/0247 (2013.01); G06Q 30/0249 (2013.01); G06Q 30/0272 (2013.01); G06Q 30/0276 (2013.01)] 53 Claims
OG exemplary drawing
 
1. A system comprising:
one or more computers comprising:
one or more processors; and
one or more non-transitory computer readable memories operatively connected to the one or more processors and having stored thereon machine-readable instructions that, when executed by the one or more processors, cause the one or more processors to perform a method, the method comprising:
(A) storing, by the one or more computers, first data associated with the following information related to one or more static displays:
i. corresponding identifiers of the one or more static displays; and
ii. at least one attribute of each of the one or more static displays;
(B) receiving, by the one or more computers from a first seller of static advertising inventory, a first order for display of a static advertisement for a first period of time at a first static display of the one or more static displays, the first order comprising:
i. the identifier of the first static display of the one or more static displays on which the static advertisement is to be displayed;
ii. an identification of the first period of time during which the static advertisement will be displayed on the first static display;
iii. a buyer price that a buyer will pay for the first order;
iv. an indication of whether or not a call-to-action is embedded within the static advertisement; and
v. upon a condition a call-to-action is embedded within the static advertisement, attributes associated with the call-to-action;
(C) associating, by the one or more computers, the first order with a unique deal identifier instantiated in a digital ad buying system by the buyer and corresponding to an agreement between the buyer and the first seller for purchase of the first order;
(D) receiving, by the one or more computers from the digital ad buying system, at least one creative identifier for the static advertisement to be displayed;
(E) estimating, by the one or more computers, a number, X, of advertising impressions related to the static advertisement displayed on the first static display during the first period of time;
(F) generating, by the one or more computers, X unique placeholder advertising identifiers corresponding to the X estimated advertising impressions;
(G) collecting, by the one or more computers, observation data associated with one or more observed personal electronic devices, the observation data comprising for each of the one or more observed personal electronic devices:
i. a device-specific advertising identifier;
ii. location data associated with the observed personal electronic device; and
iii. an observation timestamp indicating a time an observation occurred;
(H) determining, by the one or more computers based on the observation data, a number, Y, of observed personal electronic devices located in a viewing geometry relative to the first static display from which users of the observed personal electronic devices had the opportunity to view the static advertisement during the first time period;
(I) creating, by the one or more computers, a corresponding impression record for each impression of the X estimated advertising impressions, the impression record for each impression comprising a unique impression identifier;
(J) for each impression record, appending, by the one or more computers, information comprising:
i. the unique impression identifier;
ii. an impression timestamp indicating the time the impression occurred;
iii. an advertising identifier including one of the following:
a. the device-specific advertising identifier associated with a corresponding one of the one or more observed personal electronic devices; or
b. one of the X unique placeholder advertising identifiers;
iv. the unique deal identifier;
v. an impression price of each impression; and
vi. the at least one creative identifier associated with the static advertising creative; and
(K) sending, by the one or more computers to the digital ad buying system or an integrated measurement platform, the following:
i. the X impression records corresponding to the X estimated advertising impressions; and
ii. the appended information to the X impression records, corresponding to the X estimated advertising impressions.