| CPC G06Q 30/0265 (2013.01) [G06Q 30/0267 (2013.01)] | 20 Claims |
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1. A method for targeted digital content on a vehicle, comprising:
sensing, at a vehicle sensor suite, a vehicle environment including wireless signals and generating sensor data;
detecting a mobile device signal from at least one mobile device within a selected distance of the vehicle;
detecting a ridehail application on the at least one mobile device, wherein detecting the ridehail application comprises detecting a selected wireless signal from the at least one mobile device;
identifying a ridehail account associated with the ridehail application;
receiving a content presentation profile associated with the ridehail application and the ridehail account, wherein the content presentation profile is based on drop-off and pick-up locations of rides requested through the ridehail account and based on purchases delivered via a ridehail delivery service through the ridehail account;
identifying, by a targeted advertisement system, a set of targeted advertisements from a plurality of current advertisements based on the content presentation profile;
selecting, by the targeted advertisement system, a first targeted advertisement from the set of targeted advertisements;
providing the first targeted advertisement on the vehicle;
generating an engagement rating for the first targeted advertisement; and
updating the content presentation profile using a neural network, including saving the first targeted advertisement and the engagement rating to a set of viewed advertisements in the content presentation profile.
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