CPC G06Q 30/0203 (2013.01) [G06Q 30/0201 (2013.01); H04H 60/33 (2013.01); H04H 60/45 (2013.01); H04N 21/44222 (2013.01)] | 20 Claims |
1. An apparatus to estimate audience population, the apparatus comprising:
a processor; and
a non-transitory computer-readable medium having stored therein instructions that, when executed by the processor, cause the apparatus to:
determine whether respective ones of respondents are associated with a characteristic;
select a recapture probability of the respective ones of respondents; and
in response to the recapture probability satisfying a recapture threshold, determine a population estimate having the characteristic based on a first model; and
in response to the recapture probability not satisfying the recapture threshold, determine the population estimate having the characteristic based on a second model, the second model different than the first model.
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