US 11,836,750 B2
Methods, systems, articles of manufacture, and apparatus to estimate audience population
Michael Sheppard, Holland, MI (US); Edward Murphy, North Stonington, CT (US); Molly Poppie, Arlington Heights, IL (US); and Ludo Daemen, Duffel (BE)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Dec. 23, 2022, as Appl. No. 18/146,286.
Application 18/146,286 is a continuation of application No. 16/908,447, filed on Jun. 22, 2020, granted, now 11,544,726.
Prior Publication US 2023/0131990 A1, Apr. 27, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/258 (2011.01); G06Q 30/0203 (2023.01); H04H 60/33 (2008.01); H04H 60/45 (2008.01); G06Q 30/0201 (2023.01); H04N 21/442 (2011.01)
CPC G06Q 30/0203 (2013.01) [G06Q 30/0201 (2013.01); H04H 60/33 (2013.01); H04H 60/45 (2013.01); H04N 21/44222 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An apparatus to estimate audience population, the apparatus comprising:
a processor; and
a non-transitory computer-readable medium having stored therein instructions that, when executed by the processor, cause the apparatus to:
determine whether respective ones of respondents are associated with a characteristic;
select a recapture probability of the respective ones of respondents; and
in response to the recapture probability satisfying a recapture threshold, determine a population estimate having the characteristic based on a first model; and
in response to the recapture probability not satisfying the recapture threshold, determine the population estimate having the characteristic based on a second model, the second model different than the first model.