CPC G06Q 20/065 (2013.01) [H04L 9/0637 (2013.01); H04N 21/44222 (2013.01)] | 20 Claims |
1. A method comprising:
determining, from a distributed ledger associated with a plurality of records, a record, wherein the record is one of the plurality of records,
wherein the record indicates a content asset accessed by a device of a plurality of devices,
wherein the record comprises an identifier associated with a user of the device,
wherein the identifier is configured to uniquely identify the user while maintaining the user's anonymity,
wherein the identifier is available to at least a portion of the plurality of devices, and the user associated with the identifier is anonymous to the at least a portion of the plurality of devices,
wherein the record is signed with a digital signature associated with the device, and
wherein the digital signature is capable of being decrypted using a key;
retrieving, based on the identifier and from a demographic information source, demographic information associated with the user; and
associating the demographic information with the record.
|