US 11,836,199 B2
Methods and systems for a content development and management platform
Tim Hennekey, Cambridge, MA (US); Asher Krim, Cambridge, MA (US); Angela DeFranco, Cambridge, MA (US); Theodore Cleveland, Cambridge, MA (US); Jonathan Meharry, Cambridge, MA (US); and Matthew Barby, Cambridge, MA (US)
Assigned to HUBSPOT, INC., Cambridge, MA (US)
Filed by HubSpot, Inc., Cambridge, MA (US)
Filed on Jul. 22, 2021, as Appl. No. 17/443,211.
Application 17/443,211 is a division of application No. 15/807,869, filed on Nov. 9, 2017.
Claims priority of provisional application 62/419,772, filed on Nov. 9, 2016.
Prior Publication US 2021/0349960 A1, Nov. 11, 2021
Int. Cl. G06F 16/9535 (2019.01); G06N 20/00 (2019.01); G06F 16/906 (2019.01)
CPC G06F 16/9535 (2019.01) [G06N 20/00 (2019.01); G06F 16/906 (2019.01)] 20 Claims
OG exemplary drawing
 
1. A system comprising memory storing instructions and comprising a processor that executes the instructions to perform operations comprising:
crawling a primary online content object to create a set of results from the crawling;
parsing the set of results to generate key phrases and a content corpus from the primary online content object;
processing the key phrases and the content corpusto create topic clusters which arrange topics within the primary online content object around a core topic based on semantic similarity;
generating a suggested topic that is similar to a topic of the topic clusters, wherein the suggested topic is stored within a topic cluster data store; and
generating, by an application, a strategy for development of online presence content, wherein the application includes a set of tools for exploring and selecting suggested topics stored in the topic cluster data store for generating the online presence content, that is linked to the primary online content object by a cluster of semantically related content, wherein a subtopic is identified and recommended through the application for a selected suggested topic based upon the subtopic being validated using scoring metrics and a similarity of the subtopic to the core topic.