US 11,810,156 B2
Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
Aaron Goldman, New York, NY (US); Daniel Robert Howard Bougourd, London (GB); Justin Michael Dougherty, New York, NY (US); Michael John Perreux, New York, NY (US); Cullinan B. Hartnett, Nevada City, CA (US); Wilfried A. Schobeiri, Chicago, IL (US); and Ming-Lun Tung, Cambridge, MA (US)
Assigned to MediaMath Acquisition Corporation, New York, NY (US)
Filed by MediaMath, Inc., New York, NY (US)
Filed on May 12, 2022, as Appl. No. 17/663,200.
Application 17/663,200 is a continuation of application No. 16/270,189, filed on Feb. 7, 2019, granted, now 11,348,142.
Claims priority of provisional application 62/628,056, filed on Feb. 8, 2018.
Prior Publication US 2022/0383364 A1, Dec. 1, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0241 (2023.01); G06Q 50/00 (2012.01); G06Q 30/08 (2012.01); G06Q 30/0242 (2023.01)
CPC G06Q 30/0276 (2013.01) [G06Q 30/0242 (2013.01); G06Q 30/0277 (2013.01); G06Q 30/08 (2013.01); G06Q 50/01 (2013.01)] 16 Claims
OG exemplary drawing
 
1. A computer-implemented method for preview, modification, and management of creative assets for diverse advertising platform environments, the computer-implemented method comprising:
componentizing, by a creative asset management system, one or more creative assets, the componentization performed using a machine learning algorithm to automatically determine one or more constituent creative asset components of each of the one or more creative assets and to classify a type of each of the one or more creative asset components, wherein the one or more creative asset components are stored on a creative asset database in electronic communication with the creative asset management system;
retrieving, by the creative asset management system from the creative asset database, the one or more creative asset components;
generating, by the creative asset management system, one or more modified creative assets to be placed on an advertisement impression opportunity based at least in part on the selected and retrieved one or more creative asset components, wherein each of the one or more creative asset components comprises a constituent part of the one or more modified creative assets, and wherein each of the one or more creative asset components comprises one or more component parameters;
attaining, by the creative asset management system from a supply source of the advertisement impression opportunity, one or more supply source rules for the advertisement impression opportunity, wherein each of the one or more supply source rules comprises a predetermined requirement for at least one corresponding component parameter of the one or more creative asset components, wherein the one or more supply source rules are attained from a supply source database comprising a plurality of supply source rules from a plurality of supply sources, and wherein the creative asset management system is configured to periodically update the plurality of supply source rules from the plurality of supply sources;
determining, by the creative asset management system, by comparing the one or more supply source rules with the at least one corresponding component parameter of the one or more creative asset components, a classification of compliance of each of the one or more creative asset components with each of the one or more supply source rules;
dynamically generating, by the creative asset management system, an analysis report for each of the one or more modified creative assets, wherein each analysis report comprises the classification of compliance of each of the one or more creative asset components with each of the one or more supply source rules;
generating, by the creative asset management system, a dynamic user interface;
ranking, via the dynamic user interface of the creative asset management system, the one or more generated creative assets, based at least in part on the classification of compliance of each of the one or more modified creative assets contained in its corresponding generated analysis report;
displaying, via the dynamic user interface of the creative asset management system, the one or more modified creative assets, sorted in an order of determined compliance ranking, the display of the dynamic user interface comprising an option to view the analysis report for each of the one or more modified creative assets;
displaying, via the dynamic user interface of the creative asset management displaying, via the dynamic user interface of the creative asset management system, an option to the user to request to place the one or more modified creative assets on the advertisement impression opportunity when the classification of compliance of each of the one or more modified creative asset components with each of the one or more supply source rules of the dynamically generated analysis report is above a predetermined threshold; and
bidding, through a real-time bidding platform, to place the one or more modified creative assets on the advertisement impression opportunity, wherein the real-time bidding platform is in electronic communication with the creative asset management system,
wherein the creative asset management system comprises a computer processor and an electronic storage medium.