US 11,792,479 B2
Systems and methods for providing improved skip and delay functionality in media assets
Susanto Sen, Karnataka (IN)
Assigned to ROVI GUIDES, INC., San Jose, CA (US)
Filed by ROVI GUIDES, INC., San Jose, CA (US)
Filed on Dec. 21, 2021, as Appl. No. 17/558,211.
Application 17/558,211 is a continuation of application No. 16/915,809, filed on Jun. 29, 2020, granted, now 11,240,561.
Prior Publication US 2022/0191590 A1, Jun. 16, 2022
Int. Cl. H04N 21/442 (2011.01); H04N 21/472 (2011.01); H04N 21/845 (2011.01); H04N 21/45 (2011.01); H04N 21/81 (2011.01)
CPC H04N 21/44222 (2013.01) [H04N 21/44218 (2013.01); H04N 21/4532 (2013.01); H04N 21/47217 (2013.01); H04N 21/812 (2013.01); H04N 21/8456 (2013.01)] 16 Claims
OG exemplary drawing
 
1. A method comprising:
generating for presentation a media asset, wherein:
an action is scheduled to occur at a first time within the presentation of the media asset;
the action interrupts the presentation of the media asset; and
the action comprises a duration;
generating for presentation, when a current presentation position is approaching the first time, an option to delay the action;
in response to receiving selection of the option to delay the action:
scheduling the action to occur at a later second time within the presentation of the media asset;
identifying a cutoff time, later than the second time, by which the action is required to occur;
determining whether further delaying the action would cause the action to occur after the cutoff time; and
in response to determining that further delaying the action would cause the action to occur after the cutoff time, declining to generate for presentation, when the current presentation position is approaching the second time, an option to further delay the action.