US 11,792,277 B2
Similarity profile generation and user profile modification
Rotem Stram, Haifa (IL); Eliran Abutbul, Qiryat Atta (IL); Oren Shlomo Somekh, Cfar-Neter (IL); Yair Koren, Haifa (IL); and Morelle Sheer Arian, Seattle, WA (US)
Assigned to YAHOO ASSETS LLC, New York, NY (US)
Filed by Yahoo Assets LLC, Dulles, VA (US)
Filed on Oct. 21, 2022, as Appl. No. 17/970,661.
Application 17/970,661 is a continuation of application No. 17/019,484, filed on Sep. 14, 2020, granted, now 11,483,401.
Prior Publication US 2023/0038736 A1, Feb. 9, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04L 67/306 (2022.01); G06F 16/9535 (2019.01); H04L 67/50 (2022.01)
CPC H04L 67/306 (2013.01) [G06F 16/9535 (2019.01); H04L 67/535 (2022.05)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
determining a first network profile associated with a first plurality of client devices and a first plurality of entities, wherein:
the first network profile is indicative of one or more event metrics associated with a first client device and a first entity; and
the one or more event metrics comprise at least one of a quantity of occurrences of a term of the first entity in web addresses of internet resources accessed by the first client device or a rate of occurrences of the term in web addresses of internet resources accessed by the first client device;
generating, based upon the first network profile, a first similarity profile associated with the first client device, wherein the first similarity profile is indicative of:
the first plurality of client devices; and
a first similarity score corresponding to a similarity of the first client device to a second client device of the first plurality of client devices; and
modifying, based upon the first similarity profile and a second user profile associated with the second client device, a first user profile associated with the first client device to generate a modified user profile.