US 11,790,397 B2
Methods and apparatus to perform computer-based monitoring of audiences of network-based media by using information theory to estimate intermediate level unions
Michael R. Sheppard, Holland, MI (US); DongBo Cui, New York, NY (US); David Forteguerre, Brooklyn, NY (US); Jessica Lynn White, Plant City, FL (US); and Edward Murphy, North Stonington, CT (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Feb. 7, 2022, as Appl. No. 17/666,359.
Claims priority of provisional application 63/146,856, filed on Feb. 8, 2021.
Prior Publication US 2022/0264187 A1, Aug. 18, 2022
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0217 (2023.01)
CPC G06Q 30/0254 (2013.01) [G06Q 30/0218 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An apparatus comprising:
panel union calculator circuitry to calculate a threshold statistic corresponding to an intermediate union of a panel hierarchy; and
census union calculator circuitry to calculate a deduplicated audience value corresponding to the intermediate union of a census hierarchy based on the threshold statistic, the deduplicated audience value representative of accesses to media by audience members via network-connected devices, the network-connected devices corresponding to different ones of a plurality of device type platforms.