US 11,790,359 B2
Anonymized targeted content delivery
Russel Robert Heiser, Cuyahoga Falls, OH (US); and Nathan W. Shahan, Cuyahoga Falls, OH (US)
Assigned to SEGMINT INC., Plano, TX (US)
Filed by Segmint, Inc., Cuyahoga Falls, OH (US)
Filed on Nov. 5, 2020, as Appl. No. 16/949,589.
Application 16/949,589 is a continuation of application No. 16/840,476, filed on Apr. 6, 2020.
Application 16/840,476 is a continuation of application No. 13/104,253, filed on May 10, 2011, granted, now 10,614,459.
Application 13/104,253 is a continuation in part of application No. 11/865,466, filed on Oct. 1, 2007, granted, now 11,250,474.
Claims priority of provisional application 61/332,933, filed on May 10, 2010.
Claims priority of provisional application 60/849,156, filed on Oct. 2, 2006.
Prior Publication US 2021/0073802 A1, Mar. 11, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 20/38 (2012.01); G06Q 30/0211 (2023.01); G06F 16/9535 (2019.01)
CPC G06Q 20/387 (2013.01) [G06F 16/9535 (2019.01); G06Q 30/0211 (2013.01)] 31 Claims
OG exemplary drawing
 
1. A method of delivering a targeted advertisement to an interface of a computing device, comprising:
receiving financial transaction data and a unique consumer identification code (UCIC) from an export system of a financial institution, wherein the financial transaction data is associated with the UCIC, and wherein the UCIC and the financial transaction data do not contain information that is traceable to the identity of a consumer;
creating, by one or more processors, an advertisement delivery identification code (ADIC), wherein the UCIC and the ADIC are anonymous codings, and wherein the ADIC is linked to the UCIC for the consumer by the one or more processors;
associating, by one or more processors, the ADIC with the UCIC received from the financial institution and the financial transaction data associated with the UCIC, wherein the ADIC and UCIC are associated in an advertisement delivery provider database;
associating, by the one or more processors, the ADIC with a unique identifier associated with a computing device used by the consumer as a result of the computing device logging into to the financial institution's computer system;
receiving one or more target consumer criteria for identifying recipients of a targeted advertisement;
identifying, by the one or more processors, a recipient of the targeted advertisement by matching the financial transaction data with the one or more target consumer criteria, wherein the recipient is identified using at least one of the ADIC and the UCIC;
detecting, by the one or more processors, the unique identifier associated with the computing device; and
delivering the targeted advertisement to an interface of the computing device upon detection of the unique identifier;
wherein the step of associating the ADIC with the unique identifier comprises receiving the unique identifier from the computing device and associating the ADIC with the unique identifier; and
wherein the ADIC is a hashed address of the computing device.