US 11,789,939 B2
Content item profiles
Stephen Tsun, Cupertino, CA (US); Vikas Jha, Hillsborough, CA (US); Shamim Samadi, New York, NY (US); Vishal Goenka, Santa Clara, CA (US); and David Monsees, San Francisco, CA (US)
Assigned to Google LLC, Mountain View, CA (US)
Filed by Google LLC, Mountain View, CA (US)
Filed on Jan. 3, 2022, as Appl. No. 17/567,557.
Application 17/567,557 is a continuation of application No. 17/110,129, filed on Dec. 2, 2020, granted, now 11,481,386.
Application 17/110,129 is a continuation of application No. 16/145,139, filed on Sep. 27, 2018, granted, now 11,216,449.
Application 16/145,139 is a continuation of application No. 13/796,598, filed on Mar. 12, 2013, abandoned.
Claims priority of provisional application 61/643,788, filed on May 7, 2012.
Prior Publication US 2022/0121655 A1, Apr. 21, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 16/24 (2019.01); G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01); G06F 16/9535 (2019.01)
CPC G06F 16/24 (2019.01) [G06F 16/9535 (2019.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method, comprising:
receiving, by one or more computing devices, a request to serve a content item in conjunction with an electronic document on a user device;
identifying, by the one or more computing devices, a particular content item from a plurality of stored content items;
determining that the particular content item is configured to present a specified number of items simultaneously;
modifying, by the one or more computing devices and based on a device type of the user device, an arrangement of the specified number of items simultaneously presented within the particular content item without changing which of the items are presented by the particular content item; and
providing, by the one or more computing devices, the modified particular content item to the user device for display in conjunction with the electronic document.