US 11,758,210 B1
Audience matching and content selection for unidentified audiences
Cristobal Garib Herrera, Seattle, WA (US); Junichi Suzuki, Bellevue, WA (US); Robert James Victor, Brookville, PA (US); Benjamin Erik Johnson, Oakville (CA); and Xinyu Chen, Seattle, WA (US)
Assigned to Amazon Technologies, Inc., Seattle, WA (US)
Filed by Amazon Technologies, Inc., Seattle, WA (US)
Filed on Jun. 24, 2021, as Appl. No. 17/357,116.
Int. Cl. H04H 60/32 (2008.01); H04N 21/258 (2011.01); H04N 21/25 (2011.01)
CPC H04N 21/25883 (2013.01) [H04N 21/252 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
receiving, by at least one processor of a first device of a first device type, a request to present first content to a user of a first audience using a first application of a second device, wherein demographic data of audiences of the first application are inaccessible to the first device;
determining, by the at least one processor, a time at which the first content is to be presented to the first audience using the second device;
determining, by the at least one processor, that the second device is to present second content to the first audience during a time period that includes the time;
determining, by the at least one processor, a second device type of the second device;
identifying, by the at least one processor, a second audience to which the second content is to be presented using a second application and devices of the first device type during the time period, wherein demographic data of audiences of the second application are accessible to the first device;
determining, by the at least one processor, a first probability that the user belongs to a first demographic group that includes users of the second audience based on the second content, the time period, and the second device type;
determining, by the at least one processor, a second probability that the user belongs to a second demographic group that includes users of the second audience based on the second content, the time period, and the second device type;
determining, by the at least one processor, that the first probability exceeds a probability threshold;
determining, by the at least one processor, that the second probability fails to exceed the probability threshold; and
causing selection, by the at least one processor, of the first content for presentation to the first audience based on the first probability exceeding the probability threshold.