CPC H04N 21/2407 (2013.01) [G06Q 30/0201 (2013.01); H04N 21/8355 (2013.01); H04N 21/8456 (2013.01)] | 28 Claims |
1. An apparatus comprising:
memory;
computer readable instructions; and
processor circuitry to execute the computer readable instructions to:
determine an anonymized identifier from media monitoring data corresponding to a personal people meter of a panelist, the media monitoring data being incomplete;
filter anonymized census data from a plurality of media devices based on the anonymized identifier;
backfill the media monitoring data using the filtered anonymized census data to add the incomplete media monitoring data;
when second media data different than first media data is included in the media monitoring data during a same time duration, tag the time duration as corresponding to multiple media exposure; and
credit exposure to media for the panelist based on the tag.
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