US 11,758,208 B2
Methods and apparatus to determine media exposure of a panelist
Jeremey M. Davis, New Port Richey, FL (US); and Nicholas Mannion, Towson, MD (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on May 24, 2021, as Appl. No. 17/328,987.
Application 17/328,987 is a continuation of application No. 16/230,605, filed on Dec. 21, 2018, granted, now 11,019,380.
Prior Publication US 2021/0281896 A1, Sep. 9, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/254 (2011.01); H04N 21/442 (2011.01); H04N 21/658 (2011.01); H04N 21/81 (2011.01); H04N 21/24 (2011.01); G06Q 30/0201 (2023.01); H04N 21/845 (2011.01); H04N 21/8355 (2011.01)
CPC H04N 21/2407 (2013.01) [G06Q 30/0201 (2013.01); H04N 21/8355 (2013.01); H04N 21/8456 (2013.01)] 28 Claims
OG exemplary drawing
 
1. An apparatus comprising:
memory;
computer readable instructions; and
processor circuitry to execute the computer readable instructions to:
determine an anonymized identifier from media monitoring data corresponding to a personal people meter of a panelist, the media monitoring data being incomplete;
filter anonymized census data from a plurality of media devices based on the anonymized identifier;
backfill the media monitoring data using the filtered anonymized census data to add the incomplete media monitoring data;
when second media data different than first media data is included in the media monitoring data during a same time duration, tag the time duration as corresponding to multiple media exposure; and
credit exposure to media for the panelist based on the tag.