CPC H04N 21/2368 (2013.01) [H04H 20/28 (2013.01); H04N 21/235 (2013.01); H04N 21/4532 (2013.01); H04N 21/812 (2013.01); H04N 21/84 (2013.01); H04N 21/8456 (2013.01); H04N 21/8541 (2013.01); H04N 21/85406 (2013.01); H04H 60/73 (2013.01); H04N 21/23424 (2013.01); H04N 21/2668 (2013.01)] | 20 Claims |
1. A non-transitory computer-readable medium storing instructions that, when executed, cause:
obtaining a plurality of media segments of a content item for transmission to a device;
creating targeting information for transmission to the device, wherein the targeting information defines a version of the content item formed from two or more of the plurality of media segments and a target segment audience;
packaging the plurality of media segments and the targeting information in a single package, wherein two of the packaged media segments include different versions of a media segment of the content item; and
transmitting the single package and instructions to unpack the single package, the instructions being configured to instruct the device to determine which packaged media segments to assemble based on the target segment audience, assemble two or more of the packaged media segments to generate the content item, and present for display the assembled content item at the device.
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